SIMPLICITY

An excellent example of how to do it........www.commoncraft.com

Blogs in Plain English

 

Investing Money in Plain English

Keys to Social Innovation

The Young Foundation and Geoff Mulgan have published a number of reports and books on social innovation, public sector innovation and public strategy. They are also working actively on recession responses.

Previously he was:

• Director of Policy at 10 Downing Street (under British Prime Minister Tony Blair)
  

• Director of the Prime Minister's Strategy Unit (formerly known as the Performance and Innovation Unit)
  

• Co-founder and Director of the London based think tank Demos (from 1993-98)
  

• Chief adviser to Gordon Brown MP in the early 1990s
  

He has written a number of books including:

• Communication and Control:networks and the new economies of communication (1991),
• Politics in an Anti-Political Age (1994),
  
• Connexity (1997) and
  
• Good and Bad Power: the Ideals and Betrayals of Government (Penguin 2006).
  

He has written numerous Demos reports and pamphlets.


His current base, the Young Foundation, mainly works on social innovation - design and launch of new social organisations, but also produces some publications, including recent ones on social innovation and the state of British society.



He has lectured and advised governments around the world on policy and strategy - including China, Australia, the United States, Japan and Russia.

He is profiled in two books - The New Alchemists (1999 by Charles Handy) and Visionaries (2001 by Jay Walljasper). He is a trustee of the Design Council and the Work Foundation.

Geoff Mulgan (born 1961) is director of the Young Foundation based in London and Visiting Professor at University College, London, the London School of Economics and University of Melbourne as well as being the chair of Involve.

He obtained his Ph.D. in telecommunications from the University of Westminster. He was a Fellow at the Massachusetts Institute of Technology and obtained a First Class degree from Balliol College, Oxford. Mulgan was also trained as a Buddhist monk in Sri Lanka , but instead worked in local government and academia in the UK, and became an influential writer on social and political issues in various newspapers and magazines in the 1990s. He was made a CBE in 2005.

Chris Anderson (Wired): Technology's Long Tail

Chris Anderson, the editor of WIRED, explores the four key stages of any viable technology: setting the right price, gaining market share, displacing an established technology and, finally, becoming ubiquitous.

Before Chris Anderson took over as editor of WIRED, he spent seven years at The Economist, where he worked as editor of both the technology and business sections. Anderson holds a degree in physics and has conducted research at the Los Alamos National Laboratory, and has done stints at the leading journals Nature and Science.

(He is not, however, to be confused with the curator of TED, who has the same name.)
He's perhaps most famous for coining the term "the long tail," a whiteboard favorite that describes the business strategy of pursuing many little fish (versus a few big fish), as typified by both Amazon and Netflix.

Anderson first introduced the term in an article written for WIRED in 2004; the book-length version, The Long Tail: Why the Future of Business Is Selling Less of More, became a bestseller. He maintains a blog, The Long Tail, which he updates with impressive regularity.