
Why do people succeed?
Is it because they’re smart?
Or are they just lucky?
Neither. Analyst Richard St. John condenses years of interviews into an unmissable slideshow on the real secrets of success.
Richard St. John knew how he had found success -- through his marketing company, the St. John Group, which boasted clients like Nortel and BlackBerry/Research in Motion.
But he couldn't get away from the question: Why him? He thinks of himself as an average guy, not talented at school, not terribly handsome or particularly lucky. So he spent more than a decade interviewing 500 people he defines as successful -- from architect Frank Gehry to non-celebrities successful in their own lives.
The resulting book, Spike's Guide to Success: Stupid, Ugly, Unlucky and RICH, has spawned a new avenue of success for St. John as a motivational speaker and talk-show star. His newest book is 8 to Be Great: The 8 Traits that Lead to Great Success.
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